• VIEW ALL ADVENTURES
    • Antarctica Women's Day 2027
    • Arctic Svalbard Expedition
    • Bhutan Hike + Festival
    • Cotopaxi 3 Summit Challenge
    • Dolomites Hut-to-Hut
    • Galapagos Island Hopping
    • Grand Canyon: Below the Rim
    • Iceland Hiking
    • Kilimanjaro
    • Lost Coast of California
    • Mongolia: The Gobi to Altai
    • Patagonia
    • Peru + Machu Picchu
    • Scotland Highlands Hiking
    • Tour du Mont Blanc
    • MOUNTAINEERING
    • OUR TEAM
    • OUR FOUNDERS
    • PRESS
    • FAQ
    • THE WHOA WAY
    • REVIEWS
    • WE BELIEVE
    • JOIN OUR TEAM
  • PRIVATE TRIPS
  • WHOA PLUS
    • Antarctica
    • Bhutan
    • Colombia Lost City Trek
    • Cotopaxi 3 Summit Challenge
    • Dolomites
    • Galapagos Island Hopping
    • Grand Canyon
    • Iceland
    • Kilimanjaro
    • Lost Coast Trail
    • Mongolia
    • Patagonia
    • Peru + Machu Picchu
    • Scotland Highlands
    • Tour du Mont Blanc
    • WHOApproved GEAR GUIDE
  • CONTACT US
  • SUSTAINABILITY
  • BLOG
  • TRAVEL INSURANCE
Menu

WHOA travel

Street Address
City, State, Zip
+1 347-354-7888
Women Powered Adventures

WHOA travel

  • ADVENTURES
    • VIEW ALL ADVENTURES
    • Antarctica Women's Day 2027
    • Arctic Svalbard Expedition
    • Bhutan Hike + Festival
    • Cotopaxi 3 Summit Challenge
    • Dolomites Hut-to-Hut
    • Galapagos Island Hopping
    • Grand Canyon: Below the Rim
    • Iceland Hiking
    • Kilimanjaro
    • Lost Coast of California
    • Mongolia: The Gobi to Altai
    • Patagonia
    • Peru + Machu Picchu
    • Scotland Highlands Hiking
    • Tour du Mont Blanc
    • MOUNTAINEERING
  • ABOUT
    • OUR TEAM
    • OUR FOUNDERS
    • PRESS
    • FAQ
    • THE WHOA WAY
    • REVIEWS
    • WE BELIEVE
    • JOIN OUR TEAM
  • PRIVATE TRIPS
  • WHOA PLUS
  • PACKING LISTS
    • Antarctica
    • Bhutan
    • Colombia Lost City Trek
    • Cotopaxi 3 Summit Challenge
    • Dolomites
    • Galapagos Island Hopping
    • Grand Canyon
    • Iceland
    • Kilimanjaro
    • Lost Coast Trail
    • Mongolia
    • Patagonia
    • Peru + Machu Picchu
    • Scotland Highlands
    • Tour du Mont Blanc
    • WHOApproved GEAR GUIDE
  • CONTACT US
  • SUSTAINABILITY
  • BLOG
  • TRAVEL INSURANCE
Field Notes from WHOA.png

Field Notes Blog | Adventure Stories + Travel Tips + Gear Recos

The WHOA travel Blog is where real women share real stories—raw, reflective, and rooted in adventure with purpose. From summiting Kilimanjaro to supporting grassroots changemakers in Peru, our blog offers firsthand insights from experienced travelers who lead with heart. Every post is a window into meaningful exploration, grounded in sustainability, inclusivity, and connection. Whether you're here to get inspired, plan your next adventure, or reflect on your own journey, you'll find a welcoming space that empowers you to rise!

Meet Fatima Serrano: One of Ecuador's Few Female Mountain Guides

October 2, 2026 Allison & Danielle

Fatima Serrano has spent more of her life in the mountains than out of them. She started climbing at 11, and by 2022 she'd become one of only three women in Ecuador to hold ASEGUIM guide certification, a credential she's now building on with her international UIAGM/IFMGA certification. She's guided across Bolivia, Peru, Colombia, Mexico, and the Alps, and this season she's headed back up Cotopaxi to lead another WHOA group in 2028.

But ask anyone who's climbed with Fatima what they remember most, and it's rarely the summit. It's her, the stories she tells at camp, the way she makes room for whatever question you're too embarrassed to ask, the way she notices exactly when someone needs a minute or a push. Cotopaxi is the destination. Fatima is the reason the trip stays with people long after they've come down.

We caught up with her ahead of this year's climb to talk about condors, chocolate, and what still pulls her back to the peaks after all these years. Here's what she told us.

What is it about the mountains that call you?

I feel like I've always been drawn to the peacefulness and the silence of the mountains.

We know that there aren’t many female guides in the mountains, and Ecuador specifically. Is there a person you look up to, that helped you follow your dream? Please tell us more about your experience starting out.

My family have always been super suportive on this dream of mine. And also, Juliana Garcia which is the first female guide in Ecuador she was super supportive as well and a true friend.

What’s your favorite pre summit meal/snack?

I'm a sweet tooth and I love having chocolates and gummies for any climb.

If you weren’t a guide what would you be doing?

I guess I would be climbing more. But basically being in the outdoors.

Tell us about the wildest thing that’s happened to you on a trek/in the mountains.

One time I was skinning in Sierra Nevada in Chile, I got to see like 10 massive condors. It was a beautiful day, one I'll never forget.

What’s an unexpected tip you give people new to mountaineering?

Don't be afraid to ask any questions, it doesn't matter that they might sound dumb. For me, having all the information is key.

JOIN US ON COTOPAXI

LEARN MORE
You Might Also Like...
Meet Fatima Serrano: One of Ecuador's Few Female Mountain Guides
Meet Fatima Serrano: One of Ecuador's Few Female Mountain Guides

Fatima Serrano has spent more of her life in the mountains than out of them. She started climbing at 11, and by 2022 she'd become one of only three women in Ecuador to hold ASEGUIM guide certification, a credential she's now building on with her international UIAGM/IFMGA certification. She's guided across Bolivia, Peru, Colombia, Mexico, and the Alps, and this season she's headed back up Cotopaxi to lead another WHOA group.

Read more →
Finding Confidence in Nature: Amber Karnes on Adventure and Body Image
Finding Confidence in Nature: Amber Karnes on Adventure and Body Image

When I’m feeling frustrated with my body and what it looks like compared to other people, it helps to go into nature and see myself reflected in a different way. Beauty standards were invented to sell us stuff to fix “the problem of our bodies”, so we compare ourselves to this "perfect body" standard and we feel less-than. But our bodies aren't a problem to be solved. Our bodies just are what they are, and exist in many different beautiful, unique, and weird shapes and forms.

In nature, I can see myself reflected in a different way, like how the texture of my cellulite (something I may not like) looks like the ripples of a lake, a sand dune, or the texture of a canyon wall (things that I find quite beautiful). Being outdoors also makes me remember my tiny place in the bigger order of things. The mountains, desert, or ocean put me in a different context. I feel properly small and insignificant compared to these vast landscapes.

Read more →
I've Climbed Kilimanjaro 15 Times and These are my Top 5 Tips for Success
I've Climbed Kilimanjaro 15 Times and These are my Top 5 Tips for Success

The best part about climbing Kilimanjaro with Nicole is that her love for this mountain is contagious - it’s her favorite place in the world and you can feel that on the trail. The second best part is her catch phrases, which are famous in world of WHOA and best delivered with her wit and in her special Nicole way! So here they are, the top 5 Nicoleisms for success on Kilimanjaro, direct from the source:

Read more →
Women We’re Loving This Women’s History Month (And Think You Will Too)
Women We’re Loving This Women’s History Month (And Think You Will Too)

Anastasia is the founder of Kula Cloth, a reusable, antimicrobial pee cloth that reduces waste and makes outdoors adventuring so much better for women. Chances are if you've been on a WHOA trip, you've seen plenty of these dangling from bags—probably even your own!

Her seriously funny Instagram normalizes women’s hygiene on the trail by talking openly about periods, pee, and all the very real things that come with being a female business owner and woman outdoors, without any shame (seriously, go read her Substack).

Read more →
Mountaineering for Beginners: What Experienced Women Want You to Know
Mountaineering for Beginners: What Experienced Women Want You to Know

Record-breaking mountaineer Sunny Stroeer says, “Mountaineering can take you to amazing places. It can also feel pretty intimidating - steep terrain, ropes, ice axes, crampons... where do you even start? Here's the thing, though: when you break it down, mountaineering is really just backpacking on steroids. If you can carry a heavy pack and walk uphill, you've already got 70% of what you need to get into mountaineering covered. The other 30% are technical skills which, yes, are important to learn - but they're not rocket science, and super fun to get into. If mountaineering fascinates you, all you need to do is take the step to dive in and learn.

Read more →
Snow, Sled Dogs, and Self-Discovery: One Mom's Journey to The Arctic
Snow, Sled Dogs, and Self-Discovery: One Mom's Journey to The Arctic

It’s unfair to myself and to my family to suppress the parts of me that bring out the best version of who I am. I deserve to feel strong, to chase dreams, to have joy that exists outside of motherhood. And my kids deserve a mom who is whole, not one who has lost herself in the process of caring for everyone else. I want them to know that they push me to be a better version of myself and will never be the reason why I gave up on what I love in life. If anything, they are the reason that I will continue to push to find the right balance.

Read more →
In Inspiring Women, WHOA Exclusive, Mountaineering
13 Years on Kilimanjaro: What's Changed and One Thing That's Stayed the Same →

Welcome to the WHOA Field Notes Blog—by adventurous women, for adventurous women. From summit highs to soul-deep reflections, this is a place where women share their experiences, wisdom and stories of strength, purpose, and the wild places that change us.

Categories
  • Kilimanjaro
  • WHOA Exclusive
  • Inspiring Women
  • Diversity & Inclusivity
  • Peru & Machu Picchu
  • Gear & Packing
  • Mountaineering
  • Health & Wellness
  • International Women's Day
  • Sustainability

JOIN ONE OF OUR
UPCOMING ADVENTURES

LET'S CONNECT


adventure@whoatravel.com

+1 347-354-7888

Newsletter Block
This newsletter signup form needs a storage option. Edit the block and enter a storage location via the Storage tab.

ADVENTURE DELIVERED

Give your inbox a dose of the great outdoors!
Get on our list for the inside scoop and deals on our adventures.

Welcome to the WHOA family, you wild woman! Keep your eyes peeled for updates and special offers from us in your inbox. 

AS FEATURED IN

WHOA press logo sq2.jpg
WHOA press logo sq4.jpg
WHOA press logo sq5.jpg
Screen Shot 2020-06-19 at 15.35.27.png
WHOA press logo sq7.jpg
national-geographic-logo-black-and-white.png

ABOUT WHOA

UPCOMING ADVENTURES

PRIVATE TRIPS

REVIEWS

FAQ

SUSTAINABILITY

1 Percent for the Planet
🏳️‍⚧️🏳️‍🌈
WHOA is an inclusive organization that proudly embraces all self-identifying women and non-binary travelers, of all sexual orientations. We strive to be allies of underrepresented communities in the outdoors and to create a space where everyone feels welcome. We're dedicated to creating sustainable travel experiences and protecting the places we love to explore.

Learn more about OUR BELIEFS and SUSTAINABILITY INITIATIVES.
LEGAL STUFF
R-E-S-P-E-C-T WE RESPECT YOUR PRIVACY
WHOA and the globe logo are the trademarks of Women High On Adventure and WHOA Travel, LLC. All rights reserved.