PROTECTING
THE PLACES WE
LOVE TO EXPLORE

 
 

At our core we’re about supporting women, and of course that includes the OG, the one and only, Mother Earth! After all, none of this, none of anything, would be possible without her many gifts. But let’s be real, from the flights we take to the tents we sleep in, we’re leaving a negative impact on her delicate ecosystems. Nevertheless, we still believe traveling can and should be a force of good. After all, to experience these majestic places, is to fall in love with them. And to love them is to want to protect them and help them thrive for generations to come.

 
 

LEARN MORE ABOUT OUR
SUSTAINABILITY INITIATIVES


 
 

OUR APPROACH

Our goal is to do everything we can to minimize and offset the negative impacts of adventuring, and to help preserve the natural beauty and biodiversity in the places we explore. We want to leave destinations in a better state than we found them, and for all of our adventurers to leave as more empowered eco-warriors!

It’s a journey, we’re always learning and making improvements. We believe no goal is too big and no step forward is too small. Sometimes we’ll stumble, but we’ll always take accountability and work to do better because this matters - to us as a company and as individuals living and loving on planet Earth.

 

OFFSET

We will calculate and compensate for our footprint through certified offsetting programs.

MINIMIZE

We will reduce our consumption and footprint, and Leave No Trace wherever possible.

IMPROVE

We will set big goals, like being Climate Neutral, and take steps every day towards being more sustainable.

EDUCATE

We will lead by example and share ideas to turn all adventurers into more empowered, sustainable explorers.

 

THE UNITED NATIONS
SUSTAINABLE DEVELOPMENT GOALS

Updated May 2024

 

To keep ourselves in check, we look to the United Nations Sustainable Development Goals to help us measure our financial, environmental, and human impact across everything from equality to protecting our ecosystems. These 17 goals provide an ambitious, universally adopted blueprint for achieving a more sustainable future for all by 2030. As firm believers in using travel as a force for good, we take our role in this vision very seriously.

Here's a look at how we are currently making progress on nine of those goals along with our local partners.

 
  • Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

    • Through a Trailblazer Leader Grant awarded in partnership with LEKI Poles, we were able to provide Wilderness First Aid Responder training for one of our Kilimanjaro female guides, allowing her to grow from Assistant to Lead Mountain Guide.

    • As part of our first International Women's Day Kilimanjaro climb, we raised funds to build a sports field at Tembea Girls School in Kajiado, Kenya, bringing more opportunities to students on a national level.

    • Our partner in Ecuador, Tierra del Volcan, has donated 2,500 books to Seed Libraries, or reading corners, in five schools across the region.

  • Achieve gender equality and empower all women and girls.

    • 100% of WHOA's local hiking partners are women-owned and/or women-led. Elizabeth, our long time Peru partner and founder of Mountain Gods Peru, started her own trekking company in a male-dominated industry, and is a perfect example of the power of these types of partnerships.

    • In Mongolia, our local partners Eternal Landscapes founded Chandmana Erdene, a circular approach to tourism that makes tangible and lasting differences in the lives of Mongolian women by offering opportunities to train and work in tourism.

    • After our Patagonia W Trek wraps up, we connect, share, and learn from a group of local female entrepreneurs, artisans, and artists in Puerto Natales. It's not just a cool way to see and experience the culture and town, but to also support sustainable, small, local businesses.

  • Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.

    • Our porters are the ones who make climbing Kilimanjaro possible. That's why we're proud to be a longtime partner company with the Kilimanjaro Porters Assistance Project which upholds ethical climbing practices, while ensuring crews on the mountain receive fair wages, proper gear, and adequate shelter for their expeditions.

  • Ensure sustainable consumption and production patterns.

    • We're cutting down our carbon footprint by reducing the meat we serve on our adventures. Plus, we declared one day totally meat-free at our 2024 community get together, Camp WHOA.

    • When it comes to gear and swag, we're all about sustainability. Our buffs are made from recycled plastic, our stickers made of wood, and we're planting trees for every adventurer. Oh, and don't forget about our WHOA Gear Swap Facebook group, where we encourage our travelers to buy, sell, borrow, and trade gear.

    • In Iceland, our food is locally sourced from the Midgard Base Camp kitchen, who make it a priority to reduce food waste from breakfasts and dinners each day. They serve up locally grown herbs, freshly caught fish from the South Coast, pasture-raised Icelandic lamb, and plant-based dishes from neighboring town Þykkvibær.

  • Take urgent action to combat climate change and its impacts.

    • We offset CO2 by calculating and offsetting all our travelers' in-country emissions, and those of WHOA HQ operations.

    • We are Guardian Members of Sustainable Travel International to ensure our carbon offsetting efforts go to certified programs.

  • Conserve and sustainably use the oceans, seas, and marine resources for sustainable development.

  • Protect, restore, and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.

    • We’ve made our adventures even more eco-friendly by planting trees through the One Tree Planted initiative.

    • We're helping the Mongolian government reach their goal of planting one billion trees by 2030 through the Gobi Oasis Tree Planting Project.

    • In Ecuador, our partners Tierra del Volcan have been busy planting over 600,000 native trees on the northern slopes of Rumiñahui Volcano—the second summit on our Cotopaxi 3 Summit Challenge Adventure. These trees aren't just for looks, they're doing some serious work with restoration efforts by protecting water sources and absorbing carbon.

  • Strengthen the means of implementation and revitalize the global partnership for sustainable development.

    • We've put our money where our mouth is by joining the 1% for the Planet community as both members and charity partners, pledging 1% of our annual revenue to grassroots environmental causes.

 

OUR TIMELINE
OF SUSTAINABILITY

Updated June 2024

 

2024

 

Began using the United Nations Sustainable Development Goals to measure our financial, environmental, and human impact.

 

Became a Guardian Member of Sustainable Travel International to support certified offseting projects that protect local environments and minimize tourism’s impact on wildlife and the planet.

 

 
 

Joined 1% for the Planet pledging 1% of our annual revenue to grassroots environmental causes that are helping to protect the planet.

 
 

2023

 

2023 was our third full year offsetting our carbon emissions! With the help of Sustainable Travel International, we offset 252.581MT CO2e by supporting the Yaeda-Eyasi Landscape Project. This initiative helps safeguard the natural resources of Tanzania’s indigenous communities while also improving access to education and healthcare.

 

 
 

In 2023, our first full year of tree planting, we grew the world's forests by 1004 trees with the help of One Tree Planted! This year we planted trees for each trip our adventurers went on and for every like our Green Friday social media post received.

 

 

Began visiting the Gobi Oasis Tree Planting Project to plant trees on our Mongolia Adventures, and help support the Mongolian government’s goal to plant 1 billion trees by 2030!

 

 

Created a WHOA Gear Swap Facebook group for our travelers to encourage buying, selling, borrowing, and trading gear. Our goal is to lend Mother Nature a hand by helping find gear that's not being used, new homes!

 

 

Started partnership with Epic Water Filters to reduce single-use plastic water bottle use on our adventures by giving all our GALs their cutting-edge CoreXchange Technology water filters and encouraging our adventurers to do the same.

 

 

We made one day completely meat free at Camp WHOA, our annual community get together, to reduce the event’s carbon footprint by reducing meat consumption.

 

2022

 
 

During our second year of offsetting our carbon emissions, we worked with Sustainable Travel International to offset 140.04 t CO2e of carbon. This accounts for each guest and GAL during adventures as well as GAL flights.

 

 
 

Switched our WHOA stickers to be sustainably made from wood instead of plastic!

 

 
 

Began partnership with AMA Torres del Paine to help build new, sustainably constructed trails and support their langa tree nursery in Torres del Paine National Park on our Patagonia Adventures.

 

 
 

Started planting trees for every adventurer with onetreeplanted.org. And our WHOAlums get a tree planted for every single adventure they’ve done (that’s 5 trees in some cases)! So as our family grows, so do the forests! In total we planted 774 trees in 2022!

 

 

Switched to WHOA buffs that are made of 100% recycled plastic bottles.

 

 

Certified all WHOA Group Adventure Leaders in the principles of Leave No Trace, and WHOA Co-Founders have committed to supporting measurable climate action, and have signed ATTA’s Climate Action Leaders in Travel Pledge.

 

2021

 

Pledged to calculate and offset all of our carbon emissions. In 2021, we compensated for 13.61 t C02e through certified science based reforestation and wildlife projects with South Pole.

 

 

Began supporting and helping the Torres del Paine Legacy Fund with reforestation monitoring on our Patagonia Adventures.

 

 

Started giving out compostable bags to all of our adventurers to pick up and properly dispose of trash they find on the trail - supporting our goal to leave places better than we found them!

 

2020

 

Put out the WHOApproved Gear Guide highlighting climate forward gear and outdoor brands, and educating adventurers on how to shop smarter and more sustainably.

 

2019

 

Pledged and encourage all WHOA Adventurers to stop bringing single-use plastics into our destinations, taking the lead from Tanzania’s ban on single-use plastic bags

 

 

Launched our Sustainability initiatives, in order to be transparent and stay on track with our passion and commitment for preserving Mother Earth.